CR800LA is the new top product made by voestalpine for cold-rolled, microalloyed steels that combines high strength with excellent processability. It is a high-strength steel with a minimum yield strength of 800 MPa and a tensile strength of up to 1030 MPa, yet it is excellent for forming. The special features of the CR800LA make it a convincing alternative for lightweight automotive design. The expert interview provides information about the macro benefits.