In short, the Wire Technology Challenge consisted of creating a concept of how and with which tools customer communication could be efficiently handled in five to 10 years. “Our team included students from Mexico, Finland, China and Saudi Arabia, and after just 20 minutes, the first roughly sketched solutions were presented in a 2-minute pitch. It was amazing how good these spontaneous solutions were," says the head of research services, Walter Berger, who worked out the task together with Manfred Strecher, CSO voestalpine Wire Rod Austria GmbH and Peter Gruber, head of R&D and was available as a coach for the students in 24 highly concentrated hours.