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Wire Insights - New voestalpine Wire Technology Podcast - Episode 1: Process & cost optimization through customized material design

11 March 2025 | 

Welcome to "Wire Insights", the podcast about the latest developments, innovations and trends at voestalpine Wire Technology - from pioneering materials to sustainable production processes. Get exclusive insights into current projects that are revolutionizing the industry and learn how innovations made of wire are changing the world. Whether you are a technology enthusiast, an industry professional or simply curious about the future - listen to our first episode on the topic of "Process & cost optimization through customized material design".

Episode 1: Process & cost optimization through tailor-made material design

The wire industry is undergoing rapid change - new materials, innovative production processes and sustainable solutions are shaping the future.

The first episode of "Wire Insights" is dedicated to a central topic: process and cost optimization through individualized material design. Our experts Peter Gruber, Katharina Ragger and Robert Kienreich explain how customized materials not only improve performance, but also save costs and resources. They provide insights into unique research facilities for customized, efficient wire solutions with competent support from fast and cost-effective development to prototypes and series production, with continuous support and specialist know-how even for the most difficult challenges.

Listen in now and discover future technologies! Be part of the future of the wire industry - innovation starts with knowledge!

Research meets practice - Exclusive insights into our innovative strength

In this interview, Peter Gruber provides insights into the research and development strategy of voestalpine Wire Technology. By using the latest material simulations, testing methods and cooperations with leading universities, development times can be shortened and material input costs reduced. This enables customized solutions for the wire industry.

An outstanding success was honored with the Innovation Excellence Award 2023 from HILTI - a recognition of the excellent research work and innovative strength of voestalpine Wire Rod Austria.

Focus on successful developments:

  • Setting nails with optimized material hardness - ideal for fastening corrugated sheets to steel beams
  • Wire from continuous casting production for ball bearings - successfully approved after years of development work
  • Two new patents in the field of materials development & surface technology
Peter Gruber, Head of R&D and Innovation, voestalpine Wire Technology

We have a unique research and development infrastructure that enables us to offer our customers tailor-made solutions. Thanks to the existing infrastructure, we can shorten development times and reduce material costs.

Peter Gruber, Head of R&D and Innovation, voestalpine Wire Technology

"High Performance Wire" - the next generation of high-performance wire

The "High Performance Wire" research project, known internally as "IGOR", is setting new standards in steel development, as Katharina Ragger emphasizes. In more than 11,000 computer-aided simulations, sustainable and high-performance alternatives to high-performance steels were developed.

The advantages:

  • Directly formable & high strength after tempering
  • Cost savings due to the elimination of classic soft annealing processes
  • Significantly improved CO₂ balance
Katharina Ragger, Project Manager R&D and Innovation, voestalpine Wire Technology

The "High Performance Wire" project can certainly be seen as a model for future development projects, as it has shown that expertise combined with targeted simulation methods can lead to success.

Katharina Ragger, Project Manager R&D and Innovation, voestalpine Wire Technology

Thermomechanical rolling - resource-saving high-tech production

Cold-formed components such as high-strength fasteners are subject to strict quality requirements. Thermomechanical rolling sets new standards here, says Robert Kienreich:

  • Optimized wire quality with reduced energy consumption
  • Outstanding forming properties - energy-intensive production steps are eliminated
  • Sustainable use of resources & CO₂ reduction

The use of state-of-the-art cooling strategies and innovative manufacturing processes in the world's most modern wire rolling mill makes production even more efficient and sustainable.

Robert Kienreich, Senior Expert in Application Engineering, voestalpine Wire Technology

The fine-grained microstructure improves cold formability, toughness at low temperatures and resistance to hydrogen embrittlement.

Robert Kienreich, Senior Expert in Application Engineering, voestalpine Wire Technology
Listen now

WHERE PREMIUM QUALITY MEETS ECO-FRIENDLY EXCELLENCE 2027

green wire products

Develop with us, test with us, increase your cost efficiency and reduce your carbon footprint - thanks to premium wire solutions that enable fewer process steps and optimized processing times. From 2027, our greentec steel will set new standards. Join us on this journey and let us develop customized solutions for you together.

Developing premium wire solutions together