January 25, 2016 |
Wednesday the 9th December saw a highlight of the year for marketing with the annual Construction Marketing Awards (CMAs) dinner. The CMAs showcase the construction industry’s creativity, innovation and effectiveness in marketing. There are a number of categories including best marketing campaign, best use of content, and best use of website as well as awards recognising the marketing agencies that support the industry.
This year, voestalpine Metsec plc entered the category “best digital campaign” for a video case study on 66 Queen Square. This was the first video case study that Metsec has produced and demonstrates Building Information Modelling (BIM) in action. To promote the video, Metsec used a mix of online advertising and social media in a campaign to showcase Metsec’s expertise in the area of BIM. The results were impressive with more than 2,000 views of the video within the first month.
The panel of judges for the CMAs were impressed by not only the content of the video, but the effectiveness of the promotional campaign that went with it, in fact they were that impressed that they announced voestalpine Metsec plc as the winner of the best digital campaign award.
Richard Allen, Marketing & Business Development Director commented, the 66 Queen Square video is the first video case study we have done and the results have been better than we ever hoped with not only a lot of views of the video, but also a lot of sales enquires as a result. To win the award for best digital campaign is the icing on the cake. Needless to say we will be looking to produce further video case studies in the future!
