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Anna Mad provides exciting insights into Business Development
Our Business Development Manager Anna Mad provides exciting insights into her day-to-day work. Find out how she found her way into this industry, what diverse tasks she masters on a daily basis and what she enjoys doing outside of work.
Can you start by telling us a little about your professional career and what led you to this exciting industry?
It all started with my chemistry teacher, who really encouraged me and got me interested in the subject. I then studied technical chemistry. My bachelor’s thesis was the first time I had anything to do with 3D printing and I couldn’t let go of it.
How did you experience your entry into this traditionally male-dominated industry?
The proportion of women was already relatively low during my studies and only around 10% during my Master’s degree. At some point, it becomes less noticeable that you are the only woman or one of a few women in a group. For me, it makes no difference whether a woman or a man is sitting opposite me. And I have the feeling that this is also increasingly the case in society in general.
What are your tasks as a Business Development Manager?
My tasks are very diverse. On the one hand, I visit customers to discuss possible applications in the field of coating and additive manufacturing. On the other hand, many organizational topics are also important. As new topics are constantly arising in Business Development, my tasks also include creating article numbers, searching for suppliers and processing customer inquiries.
I am also responsible for working together with our customers to identify which components have the potential to generate added value through customization on our part. As our solutions are often more cost-intensive, it doesn’t always make sense to implement all the proposed changes. It is therefore crucial to identify those components whose impact on the overall process is so big that the investment is worthwhile for the customer.
How has your field of work changed in recent years?
In the last 3.5 years, new topics have come up regularly. Especially in the area of our engineered products, we continue to develop regularly and new products are added to the portfolio. In the future, I will also place a strong focus on the Food & Beverage area.
My job is not just pure consulting for e.g. coating and additive manufacturing, I also have to understand the customer’s steel and production process, which is often a very varied challenge and fun.
What do you particularly like about your work?
The variety. My work is technically interesting, I have contact with lots of different people and I also get lots of exciting insights at the customer’s premises – not many people have this opportunity.
How do you manage to maintain a work-life balance in a dynamic field like yours?
I try to set clear boundaries. Vacations are vacations, the company cell phone has no place there, just like after work.
And last but not least – do you have a hobby or passion outside of work that helps you to relax?
I love bouldering and I also sew a lot. When I’m sewing in particular, I immerse myself in the world of sewing and replace my problems with broken needles and torn threads.
Would you like to find out more about Anna Mad’s area of responsibility? For business inquiries, you can find her contact details here:
Anna Mad
