We make things better
- At voestalpine, we make things better: better for our customers, our employees, nature and people.
We believe in doing, not promising. - We listen to people, use our experience and think about implementation and investment.
- Because we know everything about metallic materials and steel, its production as well as its further processing.
- We have the expertise for the entire value chain.
- We are proud of our capabilities and strive for what we can still achieve. Step by step.
We solve problems on the basis of our strengths: Proximity to customers, investors and employees; confidence in our own competence and belief in progress. In times of change, we take our stakeholders with us on our journey - because transformation can only be achieved together.
We rely on quality and innovative technology in the production and processing of steel and metallic materials to guarantee economic growth in times of change.
voestalpine Campaign 2023
#OurFavoriteThings
When we are interested in people and want to learn more about them, we often ask them about their favorite things. What books, series, bands or movies do they like? Hiking or reading? Mountains or the sea? What moves them? This is how connections, sympathy and understanding for each other develop.
This observation gave rise to the idea for our new "Our Favorite Things" campaign. We don't want to deliver a technical data sheet of our competencies, but tell people who we are - by telling them (and singing) what we like. In other words, Our Favorite Things.
We address future topics such as energy, greentec steel, women in technology, training, digitization, sustainability and innovation with ease. And not only that: instead of just talking about innovations, we show them in a human context.
"Our Favorite Things" tells not only about our current actions, but also about the vision that drives us. We are all working with great passion and know-how to shape our future as a global company and to lead by example.
With our new campaign, we want to inspire people - our neighbors, society, politicians, our customers. But above all the young people on whose passion and ideas we will depend in the future. Our employees of tomorrow.
Our campaign invites people to take a look at our world and become part of a better future. The dimensions of our actions become greater when we all pull together. This campaign is intended to make a small contribution to addressing the challenges of our time together.
Lyrics (German)
Regen auf Rosen und kuschelnde Katzen
Glänzende Kessel und silberne Tatzen
Ultra-safe plane parts and strong windmill wings
These are a few of my favorite things.
Leichtere Autos und starke Rotoren
grünerer Stahl und Elektro-Motoren
Silver white winters that melt into springs
These are a few of my favorite things.
Wenn‘s am Montag
Morgens regnet
Und mir fehlt der Mut
Dann denk‘ ich an all das was ich gerne tu
Und schon geht’s mir wieder gut.
Smarte Logistik und Frauen in Tech
Drucken mit Stahl und der quality check
Brown paper packages tied up with strings
These are a few of my favorite things.
Klügere Schienen und schlaues Metall
Hochleistungsforschung und Teile im All
Brown paper packages tied up with strings
These are a few of my favorite things.
Wertstoffrecycling und Reben im Regen
Mit Sonne und Windkraft der Zukunft entgegen
Wild geese that fly with the moon on their wings
These are a few of my favorite things.
Schritt für Schritt weiter mit Innovationen
Fortschritt und Zukunft für Generationen
Silver white winters that melt into springs
These are a few of my favorite things.
Weil die Welt sich
Ständig wandelt
Handel ich mit Mut
Ich mache die Sachen die ich gerne tu
Und schon geht’s mir wieder gut.
