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voestalpine produces sustainable premium steel for Swiss watchmaker Chopard

voestalpine produces sustainable premium steel for Swiss watchmaker Chopard

voestalpine Böhler Edelstahl, a subsidiary of the technology group voestalpine, has developed a premium steel alloy for Swiss brand Chopard’s latest collection of watches which, with comparable material properties to precious metals, also guarantees sustainable watchmaking. The newly designed steel grade, Chopard Lucent Stahl A223, is particularly skin-friendly, highly resistant, and offers a winning combination of extreme purity with a sheen similar to white gold. It is produced in an environmentally-friendly manner using up to 70 percent recycled steel.

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Chopard alpine eagle watch with dial with Roman numerals on black stone
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As a respected global supplier of specialty materials, voestalpine Böhler Edelstahl, based in Kapfenberg, Styria, has been a trusted partner to all prestigious premium watchmakers for many years.

Steel case of a chopard alpine eagle steel watch made of steel from voestalpine AG

Just recently, the new Alpine Eagle watch collection from Chopard, crafted using the newly developed voestalpine Böhler Edelstahl steel grade BÖHLER A223, was officially presented in Vienna. As a member of the global Responsible Steel initiative, voestalpine promotes sustainable steel production, making it the ideal partner for Chopard. Since 2012, this Swiss manufacturer of luxury watches has been actively improving its production chain through the use of sustainable materials.

Luxury watches made from recycled steel

Using the new steel grade Chopard Lucent Stahl A223, the product of four years of intensive research, voestalpine Böhler Edelstahl has now succeeded in creating a steel alloy with completely new material properties. Its hypoallergenic composition gives the material the same properties as surgical steel, while being simultaneously around 50 percent more abrasion-resistant than conventional steel. The alloy’s golden shine is the product of the material’s exceptional purity.

Two hands hold a steel bracelet of a chopard alpine eagle watch made of steel by voestalpine AG

Part of the High Performance Metals Division of the voestalpine Group, voestalpine Böhler Edelstahl is one of the most respected suppliers of tool steels, high-speed steels, and specialty materials. The company has a product portfolio of around 250 different steel grades. Its high performance materials are primarily used in toolmaking, aircraft, turbines for power generation, and oil & gas extraction. With a workforce of around 2,500 employees, Böhler Edelstahl GmbH & Co KG generated revenue of EUR 840 million during the business year 2018/19.

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voestalpine AG

Die voestalpine ist ein weltweit führender Stahl- und Technologiekonzern mit kombinierter Werkstoff- und Verarbeitungskompetenz. Die global tätige Unternehmensgruppe verfügt über rund 500 Konzerngesellschaften und -standorte in mehr als 50 Ländern auf allen fünf Kontinenten. Sie notiert seit 1995 an der Wiener Börse. Mit ihren Premium-Produkt- und Systemlösungen zählt sie zu den führenden Partnern der Automobil- und Hausgeräteindustrie sowie der Luftfahrt- und Öl- & Gasindustrie und ist darüber hinaus Weltmarktführer bei Bahninfrastruktursystemen, bei Werkzeugstahl und Spezialprofilen. Die voestalpine bekennt sich zu den globalen Klimazielen und verfolgt mit greentec steel einen klaren Plan zur Dekarbonisierung der Stahlproduktion.